Yoast WordPress Plugin is considered by many marketers as the best SEO plugin for WordPress websites. Yoast allows you to, for example, individually change the SEO title and meta tags for each page and post of your WordPress website.
One of the best Yoast features is that allows you to focus on a specific keyword, and the plugin analyses your page and shows you how to improve the page content or elements in order to improve the internal SEO of your landing page or blog post.
Steps to optimize your website with Yoast
#1 General Settings
Start by editing the general setting. Here you’ll be able to use the configuration wizard in order to speed up the configuration or do it manually for each website page and post.
#2 Website Information
Next, you can click on “your info” tab, and fill in the necessary information about your website or company.
#3 Google Webmaster
The next step should be to add the Google Webmaster tools to your Yoast plugin. You simply need to add a meta code provided by webmaster tools here, and you’ll be able to connect your webmaster account with your Yoast plugin.
#4 Titles and Metatags
On the titles and meta tags tab, Yoast allows you to define important settings. The homepage title should be highly optimized and include your primary keyword. You should also use title templates in order to define the way that your posts and other pages titles organize your title and keywords information. The standard templates usually work well for most websites, so no need to edit these templates unless you’re managing a highly specific website and you know exactly what you’re doing in terms of SEO.
Yoast WordPress plugin also allows you to easily edit the title or URL for any page or post. And those changes are really easy. You simply need to click the edit page (or edit post) button on your WordPress admin area, and you can instantly check Yoast optimization recommendations, or edit the URL or any SEO element. This deep integration that Yoast offers, allows anyone to easily optimize any blog post, article or web page right in the WordPress admin area.
The Social tab on Yoast allows you to integrate Twitter, Facebook and Google + on your website. You simply need to add your social accounts here to integrate your website with the social platforms of your choice.
#6 XML Sitemaps
The XML Sitemaps are an important part of the SEO optimization. Sitemaps allow search engines to easily index your pages and access your content. XML sitemaps notify search engines about your content and changes or updates. Simply make sure XML Sitemaps are enabled and user sitemaps are disabled.
Yoast WordPress plugin offers you a simple and effective way to optimize your website. While the configuration might sound difficult for beginners, the plugin automates all the important SEO tasks, and due to its popularity, you’ll easily find any solutions to any question or compatibility problem you might have with it in the future. All in all, Yoast is a light plugin that greatly optimizes your website, and that’s why it became such a popular plugin since its release.