Google My Business is simply a free Google listing that businesses can use to keep their information correct across Google Maps and Google Search.
It is very important that, when you have a business, people are able to find you. So, making sure that you have your business info up to date is crucial. This includes the business name, address, a phone number.
Besides the fact that you’re providing Google with the right information about your company, you’re also displaying that same information to people who are looking for the kind of services or products that you offer.
So, here are the step-by-step instructions on how to list your business in Google for free using Google My Business:
The first thing you need to do is to go to https://www.google.com/business/ and sign in or create a Google Business Account.
In this step, you’ll be asked to provide additional information about your business.
In case you don’t see your business in the drop-down menu, make sure that you click on the magnifying glass and click on the “add your business”. Here, you’ll need to add your business category, address, and phone number.
When filling out this section, there are a couple of things that you need to be aware of:
– Your Address: Make sure that the address you place here matches exactly with the one that you have on your website as well as with the one that you’re using on other websites such as TripAdvisor, Yelp, among others. In case you have a P.O. Box, you won’t be able to list your business because Google doesn’t look at it as a physical location.
– Your Phone Number: Even though you may have a toll free number, the best policy here is to use a phone number with a local area code.
– Delivery: In case your business delivers products, this is the time to let Google know about it. If you check this option, you’ll also be asked about the radius that you cover. Plus, if you have a restaurant, a retail business, or any other that serves people at your business address, make sure to tick the box that is located at the bottom. In case you don’t, your address will be hidden from the public.
In this step, you’ll need to verify your business. Google will send you a postcard with a code inside. When you get it, you’ll need to enter this code on your Google My Business page.
As soon as you complete this step, you’ll be able to access the reviews section and insights of your profile.
Now it is time to edit your business information.
This is probably the step that will take you more time to complete. However, the more details and information you provide, the higher the chances of ranking on Google’s results page.
In order to take the most out of Google My Business, make sure that you fill out the website, hours of operation, virtual tour, and description fields. In case you want to make it really stand out, nothing like adding a photo of your business as well as a profile picture.
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