As you probably already know, when you’re trying to increase your website traffic, you have both shorter- and longer-term strategies. So, one of the best things you can do is to allocate a smaller percentage of your budget on the long-term marketing strategies that include SEO or content marketing, while the major part of your budget should be used in shorter-term strategies.
By doing this, you’ll start to see some visitors on your website pretty quickly. So, here are some of the marketing strategies that you can use to increase your website traffic:
#1: Guest Post:
Guest posting is one of the best ways you have to get some great targeted traffic on your website.
When you opt for this strategy, you will need to search for the best websites in your industry. Let’s say that you have a tech website. One of the best places that you should consider for guest posting is TechCrunch, for example. However, since it will probably be a little difficult, there are many others who are also influencers in your industry as well as they also have a lot of traffic on their websites.
When your guest post is accepted on one of these websites, you’re making your brand visible to an audience that is likely interested in your products or services and you’ll get direct traffic.
#2: Social Media:
Social media can have an important role on your website traffic. However, you’ll need a lot more than simply writing a couple of posts or videos to have there.
One of the most important things about social media that everyone seems to forget about doing is engaging with your fans and followers. After all, you’re having direct access to people who are likely to be interested in what you are selling. So, either by using great content to attract people naturally to your social media pages or by using ads to send them directly to your funnel and increase your sales, there is a lot that you can do.
The best way to start interacting in social media is by commenting, sharing, and liking. But you also have the option to start a conversation by yourself.
Influencers are one of your best bets to get traffic on your website quickly.
The first thing that you’ll need to do is to discover who the influencers in your industry are. The best way to find them is by searching or simply crawling in the social media.
As soon as you discover who they are, it’s time to start engaging with them, to start a relationship. You can simply show them that you’re interested in their work, ask them questions, or share their work. From there, and depending on the influencer that you find, they can share your content on their own as well.
If there is one thing that you should avoid doing is asking them for free publicity. Just try to work the way around.