No matter if people are shopping online or simply looking for information about a specific business, the truth is that most of us turn to the Internet to find it. So, as you can imagine, having an online presence is crucial. Especially when more and more people are spending more time online than ever. To this, you add the fact that we just keep our smartphones with us, and it’s just impossible for a business not to have a website today.
However, you’ll probably be surprised that about 40% of small businesses don’t even have one. The truth is that the vast majority of these businesses do have an online presence. They created a page on different social media networks like Facebook, Instagram, LinkedIn, or Twitter. However, having a presence online is not the same thing as having your own website. Plus, from the small businesses that actually have a website, the vast majority updates them once a month, at most.
These are just that kind of facts that you don’t expect to see when you’re in 2017. Let’s take it point by point. Why does a small business need a website? Especially when he already has a presence on social media?
When someone is looking for your business online, and when the only thing they can find is your Facebook page and some occasional listings, you can be sure you aren’t building any credibility and trust on your brand. A website’s purpose is not only to share information. Your company’s website should include your mission, your goals, your products, and services. Without these, people don’t know your business. And when they don’t know, they don’t trust. And when they don’t trust, they don’t buy from you.
You can have the best Facebook page in the entire world that you won’t make a sale in case you don’t have a website. Social media isn’t your website. Yes, it’s true that you have an online presence. But it’s just like if you had none. How can people start trusting you if you don’t even take the time to introduce yourself and your company? To show them who you are, what you do, what you aim for.
And in what concerns with conversions, you need to have a website so that people can visit. And as soon as they are ready, they will purchase from you.
#3: Customer Loyalty:
It is completely different communicating with your customers through a social media platform than through your website. When you have a website, you’ll have the opportunity to talk to everyone who visits your website. You can engage with him and show him why he can trust your business. And no matter how much you try, no Facebook or Twitter page will allow you to establish this kind of relationship that will, ultimately, generate you a sale.
In case you don’t have a website or you believe it needs an upgrade to match the business image you want to pass to your visitors and customers, make sure to check out website design Christchurch. They will build your company’s website taking into consideration your industry and target audience, and their support is absolutely amazing.