If there is one mistake most people who are starting their first online business often make is to look only at short-term gains.
When most entrepreneurs are launching their first online business, all they want to see is the profit and sales they can make. After a few weeks or months developing a product or service, building a website, making sure everything is put together to work, their accomplishment doesn’t rely on having everything look as they wanted but in having their first profits, And this is the wrong mindset.
It is normal that after so much time, effort, and money involved, you want to see some results, some money coming in. However, all you did, and comparing an online business to a traditional business, was to open your doors. People who pass on the street don’t know you, don’t know what you’re selling, if you have quality products, if they should trust you. And this is exactly what happens when you launch your online business. People who visit your website never heard about you before. They have no way to find out if you’re an expert in the field or if you’re just trying to look like an expert.
So, they need time to actually see what you’re capable of. And what do they expect to see? How can you show them that your product is the best one they can have to solve their problems?
Simply put, adopt a content marketing strategy.
When you show your visitors that you know what they are looking for and how you can solve their problems without any difficulty, you can be sure they will start to trust you. However, this doesn’t only help you in the short-term like increasing your free email list, for example. It also helps you on the longer-term since you’re establishing yourself as an authority in the area. Plus, more content means more pages. More pages mean more visibility on the search engines. More visibility on the search engines means more new visitors to your website. Meaning more sales, more profits. And you’re business will start to grow steadily, as it should.
If there is one thing that you should focus on when you’re working on the content marketing of your website is to make sure that most of your content (if not all) is evergreen. This means that it will last forever. Let’s say that someone wants to open a bottle of wine and they want to know the best way to do it. Most bottles of wines have a cork. So, you just explain to them how to proceed with different examples. Corks aren’t going anywhere anytime soon, If you’re an expert on the subject, you know that. So, just tell your visitors all the ways they have to open a bottle of wine and how exactly they can do it. This is the kind of content that is going to last and remain valid for years. And this is the kind of content that is worth betting on.
As soon as people start to trust you, you’ll see they will start to engage with you. Ask questions not only about your content but also about your product or service. And this is how you’ll get the first sales. You show yourself, share your great knowledge, and your visitors will thank you for purchasing your service or product.